Our Ethos
Like every company, we started with idealistic goals, and thankfully despite our growth, we have managed to keep our core values; we hope you agree.
Getting hold of someone!
After listening to some of our customers' issues with previous web
development companies, we have learnt that one of the biggest issues they
have experienced is simply not being able to get in touch with someone that
can answer their questions immediately.
We take project management very seriously. One of out proudest boasts is that each customer has the mobile number of one of our directors and they can contact us at any time, even out of hours. We have a unique approach to the client-customer relationship, focusing more on building a working, evolving partnership, rather than just "we sold you a product".
We won't make you pay for things no-one needs
Some websites are very expensive, some are worth every penny, some are not. We live in a world where corporate greed is no longer something that's simply frowned upon, these days, we all pay the price.
So here are a few things we don't buy, so our customers won't pay for:
- Top of the line, aluminium Macbooks
- An indulgently designed and decorated workspace (such as this)
- Directors' Porsches
- First class travel
Big is not always better
Along with the stuff we mentioned above, some people waste a lot of money
for misplaced confidence. It is a common misconception that big,
established-for-decades companies are more reliable and offer a better
service. Big companies like Woolworths, Nortel and Zavvi?
In all seriousness though, if you go to a large company with 100 developers, you will not get all 100 working on your project at once because that's just not practical or realistic.
If a skyscraper will take an estimated 400,000 hours to build, you can't send 100,000 workers to site at 9am Monday morning and then see it complete by lunchtime. Some things take a necessary amount of time, and the right amount of people to complete. More people will simply not help.
In fact, with regards to software engineering (such as website development), adding more people actually causes things to happen more slowly. For more on this phenomenon there is a book called The Mythical Man Month by Frederick Brooks and gave birth to "Brook's Law".
A fully designed Content Management System with a very restricted budget
to a tight timescale.
A beautifully designed ecommerce platform with an integrated Content
Management System (CMS) and an adobe flash promotion banner.
A PDA/WAP compatible application that tracks commodity prices provide
Abnrm's customers vital raw material pricing information.
Copyright © Lime Thinking Ltd.
Registered in England & Wales under Registered Number 05774615.
Registered Office Address - The Malt House, Lincoln Road, Tuxford, Newark, Nottinghamshire NG22 0JQ.