Microsites
Sometimes, there is a genuine need to have a small website that represents
a particular venture that your business is undertaking, rather than
something that reflects your entire company. This is where microsites can
help.
In order to help the reader read exactly what you want them to, you can focus their attention by using a niche marketing microsite. Rather than giving the customer too much (and perhaps irrelevant) information, a microsite can really deliver your message in a tightly focused manner.
There are many reasons that a microsite might be best suited to your needs, here are a few:
- Time limited information, such as an election campaign
- A one-off campaign for a movie (as opposed to the main studio website )
- A stand-out and differently designed look for a new model of car
- For a new game produced by a software house
- To bring attention to a new charitable aim or cause
A beautifully designed ecommerce platform with an integrated Content
Management System (CMS) and an adobe flash promotion banner.
A PDA/WAP compatible application that tracks commodity prices provide
Abnrm's customers vital raw material pricing information.
A user focused advertising system with a built in Quark Express export
system from which an annual book can be automatically generated.
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